These computing units in turn can be divided into two main categories those that control infotainment systems and features like navigation assistants – and the more critical drive control units that control, measure and regulate basic driving functionalities like steering and braking. Common to both, however, is that today they are integral, digitized components of modern car design and production standards. This, in turn, allows for continuous upgrading by carmakers, who invest increasingly in software development, cloud and server infrastructure and implementation setups. This has widespread implications for both drivers and carmakers alike. For drivers, OTA software updates can mean that they will have a chance to maintain or fix vehicle software from the comfort of their own home, or any other place of their choice - potentially saving them costs and valuable time. This is because today many features can in fact be managed digitally through these control units, which are in turn accessible by the carmaker remotely through a simple WiFi connection. Additionally, the prospect of seamlessly adding new features and functionalities to a vehicle may also reduce its depreciation over time, as some features could be seen as adding value to the vehicle.įor carmakers there are obvious benefits, too. Recalls could be avoided if the necessary fix can be handled remotely through an easy software update.

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Offering new features such as on-demand services to drivers can also create new revenue streams – and help car makers position themselves closer to the connected everyday lives of their drivers.Īnd in the end, this may be the biggest asset of all.

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