So, here’s how a product launch press release can help your business: Let’s look at these benefits in detail and discover more reasons why you should get a well-structured pitch in place. Create a buzz around your brand and increase brand awareness.Is Having a Product Launch Press Release Important?Ĭreating and distributing a press release for your upcoming launch is essential because it can help you: How important is it to write one to announce a new product? Next, highlighted in bold and italics, there's the USP (unique selling point) of the product and how it aligns with the brand identity and mission.Īfter that, the press release details the product features and the benefits that it offers consumers.

Let's have a look at Adobe's Creative Cloud Express product launch press release, below. What better way to understand what a product launch press release is than by looking at an example? It’s super important to have one as part of your go-to-market strategy, and it should be on your product launch checklist. Its goal is to promote the launch as a newsworthy event and ensure optimal media coverage.

Shall we get into it? What is a Product Launch Press Release?Ī product launch press release is a document published by the organization upon a new product launch.

How to create the perfect launch press release using a downloadable template.

What a successful product launch press release looks like.

We just hope you didn’t forget to get your product launch press release ready. Your brand-new product is ready to enter the market.

Book launch press release sample